INTRODUCTORY BRAND STORY
Higher Purpose Project
A place for people to become aware of their strengths, the universal threads that connect us, and inspire belief in their ability to take action.
Our goal was to capture the transformation that our characters face on their transformative journey through an immersive filmmaking style over the course of a 4 day retreat. Within the narrative, the struggle can grab your attention, but it’s really the rise, the realization that you have these powers, that is going to inspire people to want to take that next step.
Our keywords for this project were: connection, journey, transformation, authenticity, and action.